A Quality Model for Chichacorn Industry in Candon City, Ilocos Sur

Abstract

This study assessed the operational efficiency, production and marketing management practices, and service quality of the chichacorn industry in Candon City, Ilocos Sur, with the goal of formulating a quality improvement model. Using a descriptive-comparative research design, data were gathered from industry owners, workers, sellers, and customers through validated survey instruments. Results showed that the overall extent of resource efficiency, production practices, marketing strategies, and service quality were rated as very high by all stakeholder groups. T-test analyses revealed no significant differences in perceptions between owners and workers or sellers and customers, except for service quality, where customers expressed significantly higher satisfaction levels. Based on these findings, a quality model integrating Deming’s PDCA cycle was proposed, focusing on continuous improvement across resource management, production, marketing, and customer service. The model also considers external factors such as policy, market trends, and natural disruptions. The study highlights the industry's strengths and offers a strategic framework for sustained competitiveness and quality enhancement.